Rodrigo Cano — Senior UX Designer RODRIGOCANO

1. Oct 2025—Present PayPal Senior UX Designer, Money Movement Details

   • Leading the update of PayPal’s remittances platform to design system v6.0.
   • Extending and adapting the design system to the platform’s needs.
   • Bringing MCP servers and AI prototyping into the team’s Figma workflow.
2. Feb 2023—Present Mueca Founder & Creative Director Details

   • Founded a creative studio for technology development and experience design.
   • Built and led multidisciplinary teams across industries — branding, digital transformation, live-event ticketing, data analysis and more.
3. Mar 2023—Feb 2024 Relish UX/UI Architect Case study Details

   • Led the redesign of a corporate procurement software suite.
   • Integrated an LLM into a text-based AI assistant.
   • Created the design system, interaction models, component library and brand-voice guidelines for the assistant.
   • Ran user testing with qualitative research methods.
   • Designed customer-service manuals and trained the support team.

   View case study →
4. Sep 2021—Jun 2023 Core Code Facilitator, User Research & Prototyping Details

   • Designed a project-based course for lower-income youth getting into tech.
   • Guided students in building research plans from interviews, qualitative data and user observation.
   • Iterated low- and high-fidelity prototypes.
   • Ran user tests, in person and remotely.
5. Jun 2021—Feb 2023 PayPal UX/UI Designer Case study Details

   • Led the redesign of the customer segmentation and personalization platform for PayPal consumer, small business and enterprise.
   • Designed experiences for tax-ID requirement campaigns in India and the United States.
   • Part of the PayPal UI team behind the platform-wide redesign of the design system, version 3.0.

   View case study →
6. Mar 2020—May 2021 Bowpi UX Designer Case study Details

   • Led the user experience for a Lending-as-a-Service product suite for microloans.
   • Designed a cross-platform design system for a suite of 9 products on web, Android and iOS.
   • Integrated financial regulatory requirements into onboarding and KYC flows.
   • Ran moderated user tests, remote and in person, with diverse segments of the Guatemalan population.

   View case study →
7. Feb 2019—Feb 2020 NovuSkills UX Designer Details

   • Led product design for a cognitive measurement and training tool.
   • Designed a design system for web and mobile.
   • Applied gamification principles and progression-system design.

Leadership & volunteering

1. Jun 2020—Dec 2022 Ibero-American Fintech Association Digital Strategist Details

   • Shaped the association’s digital presence and designed and built its informational website.
   • Designed its reports and the page that publishes its monitor and achievement reports.
2. Oct 2019—Aug 2020 Tununem Product Designer ✦ Winner · HackCr3a Guatemala Details

   • A platform that uses blockchain to track social reintegration through vocational training for incarcerated youth.
   • Winner of HackCr3a Guatemala by Spanish Cooperation, UNESCO and USAID; second place regionally.
   • Part of the Technologies for Peace initiative of Guatemala’s Vice Ministry of Innovation.
3. Oct 2019—Aug 2020 Fishfine Product Designer ✦ Hult Prize regional finalist Case study Details

   • A sustainable-tourism platform that turns extractive fishermen into tour guides for adventurers.
   • Designed the service plan and products for customer and tour-provider enrollment.
   • Hult Prize regional finalist among 120 projects from 16 countries.

   View case study →
4. Feb 2018—May 2019 Fundegua Digital Strategy & Product Design Consultant Details

   • A network of researchers, universities and civil-society leaders informing culturally responsible social development in Guatemala.
   • Product design for a platform to publish scientific reports, recruit volunteers and onboard strategic partners.
   • Led the organization’s digital transformation: the platform rollout and the digitization of existing records.
5. Mar 2015—Nov 2017 UFM Engineering Council Founder & Vice President Details

   • Created to serve the needs of engineering students in the Faculty of Economic Sciences.
   • Built a network of speakers, mentors and job placements to widen students’ opportunities.

Publications & talks

1. Nov 2020 Technologies for Peace Talk · Spanish Cooperation, UNESCO & USAID Details

   Presented Tununem to national and international institutions to secure partnerships and share goals and measurement mechanisms.

2. Sep 2016 UNBO: a contextual assistance system for the elderly Publication · MexIHC 2016 ✦ 2nd place · student competition Details

   Published in the MexIHC 2016 congress journal: a project to assist older adults in urban environments, built on quantitative and qualitative research and validated with user trials.